Through fundraising, Vaccine Forward wants to help vaccinate more people in economically vulnerable parts of the world. Using their newsroom on Mynewsdesk, they have reached out widely with their news and got more people involved. The organisation has been featured in Dagens Industri, Sveriges Radio, Expressen and Svenska Dagbladet, among others.
“The newsroom gives us credibility and has given us a greater impact than we could have hoped for,” says Elisabeth Thand Ringqvist, founder and spokesperson for Vaccine Forward.
The charity Vaccine Forward was launched in early 2021 with the aim of raising funds to purchase and distribute vaccines against Covid-19 to the world’s 92 poorest countries. The first step on the journey has been to raise awareness of the organisation. As several of the people involved in the organisation work in PR and communications, the choice of PR platform was obvious. Mynewsdesk would give the organisation the reach and visibility it needed to get important messages out and raise much-needed funds.
The newsroom creates credibility
Using Mynewsdesk’s platform, Vaccine Forward publishes press releases and still images, which they distribute to both their contact lists and to other journalists who follow their categories – and the work has paid off. Media such as Dagens Industri, Expressen, Sveriges Radio, Breakit and Svenska Dagbladet have all picked up Vaccine Forward’s news. The same is also true for important industry media. Elisabeth Thand Ringqvist says that their newsroom has been a decisive factor for many of their donors when making the decision to donate to Vaccine Forward.
Our newsroom creates credibility for our organisation. For the companies that donate to us, they can easily recognise the page because they’re used to what a press room looks like. The newsroom is our news archive where we can gather all the information about how to reach me and the organisation,” says Elisabeth Thand Ringqvist.
Saving time and resources
Although Vaccine Forward is a non-profit fundraising organisation with barely half a full-time PR and marketing position, it has had an amazing media impact. The reach has exceeded all expectations.
We have definitely had a better impact than we expected. We are saving both time and resources. As a non-profit organisation, it means a lot to be able to save all the resources we can and instead help those who need it,” concludes Elisabeth Thand Ringqvist.
